Graphic Design Pathfinder

How to Sniff Out Graphic Design Rip Off Artists

2011-11-29T14:33:00.001-06:00

St. Louis - Big time brewer is getting sued. A marketing and graphic design company and its owner filed a lawsuit this monthin St. Louis County alleging a breach of contract by William K.Busch Brewing Co. Court records state the suit is seeking more than $650,000. Read full story. How would you like that to not get paid for that project? It's a good reminder to designers, web developers and marketing consultants to always get some form of payment upfront – especially, if it's a business you've not worked with in the past.

Creative Interview: Mary Alice Bernal, Part 3

2009-03-24T09:27:00.002-05:00

Part three of our three part interview with Senior Creative Director, Mary Alice Bernal. The Graphic Design Insider asks about her own experience and technology issues facing new designers • What position in your career did you feel you received the most experience? "My four+ years as a Group Creative Director at Busch Creative Services in St. Louis, Missouri was my biggest 'learning' position. I managed two separate creative staffs — one group of 3-5 creative directors and the other was the 12-person production/digital imaging staff. It was tremendously stressful, fast-paced and rewarding. I stretched my comfort zone daily, acted as mentor, coach and employee advocate for all of my employees. I learned that I have an unusual balance of left/right brain activity. I understood the financial and mathematical side of my work, while growing creatively at the same time. The act of managing so many people really helped me with my organizational and managerial skills as well." • How important is knowing the technology of graphic design in today's job market? "Knowing the latest technology is a crucial part of all designers — new or experienced! It's how the work is done. You must be able to keep up. I believe most schools are doing a great job of teaching in this area." • Do you think awards matter? "They're an added bonus, but not that important." • Do you think being published in magazines like Print, HOW and Graphic Design USA helps when it comes to getting a new job? "Being published in any design publication is definitely a boost. I think it says more than an award. Knowing how competitive the field is, the publications are very selective." To read part one, click here »

Creative Interview: Mary Alice Bernal, Part 2

2009-02-10T10:50:00.001-06:00

Part two of our three part interview with Senior Creative Director, Mary Alice Bernal. The Graphic Design Insider asks questions about the challenges that face today's new designers. • In what area do you think new designers need the most improvement? "Working under very tight deadlines," Bernal states. "Most students have not worked under severe deadlines in the school environment. The process of streamlining and hitting the mark quickly can be tough, but it is a crucial step towards becoming a successful and much sought after designer." • Do you think students studying graphic design are being taught a realistic view of "real world" graphic design? "It's gotten better through my years in the business, though I've played the role of professor in 'Real World Experience 101' while on the job in many instances." Mary Alice goes on to say, "It takes a tremendous amount of energy as my creative focus is spread thin while I teach the less experienced designers some real basics." • What is the number one thing you believe employers look for before hiring a new designer? "I have always looked for a candidate that can think. The thought process is by far the most important part of the portfolio. I need to know the designer understood the problems of the project and came up with well-executed and thoughtful creative solutions. In this business, the problems and challenges change daily. You must be a problem solver to survive" Make sure to check back for part three. To read part one, click here »

Changes in the Graphic Design Workplace

2009-01-15T09:03:00.003-06:00

Now that the U.S. is in a recession – nearly depression in some areas, the change in attitudes for the designer in search for a job are finally real. Those designers that are keeping their jobs may be in for an attitude adjustment, too. Designers can expect to see these changes during these troubling times. • 1. New Focus. Many companies are reevaluating their focus on projects that will generate immediate revenue. 2. More Responsibility. As a designer, you may be asked to take on additional projects and responsibilities as companies live with a leaner workforce. Be willing to learn new skills; this could be an opportunity for advancement in the future. 3. making Moves. Many companies may be filling open positions internally instead of hiring. This is an excellent time to ask questions about a different position within your company. 4. Expanded Reporting. Everyone will be required to provide cost vs. benefits reports of specific programs. Be prepared to provide reasoning for your program and associated projects. Track expenditures and monitor how your time is allocated. 5. Less Perks. Companies, whether in-house or design firm, are looking for ways to reduce their overhead costs. This means ownership may cut down on pricey extras. you can expect holiday parties to be cut, as well as various summer events like baseball games, picnic's etc. • There is a silver lining to these events. This is a real opportunity to accept that sacrifices, maintain a positive disposition and look for advantages within the company you work for. The current market conditions may just clear the way for you long-term advancement just a few short years from now.

Creative Interview: Mary Alice Bernal, Part 1

2009-01-13T18:34:00.002-06:00

In part one of our three part interview series with Senior Creative Director, Mary Alice Bernal, the Graphic Design Pathfinder asks questions about the challenges that face today's new designers. Bernal's experience and influence spans from creating fine art to designing for one of the largest financial investment firms in the US. She has also directed major campaigns and events for the world's most popular brewery, Anheuser-Busch. Currently, Mary Alice is one of the main creative forces behind Corporate Design, Inc. in Nashville, Tennessee. • The Graphic Design Insider asked Mary Alice: What is the biggest challenge new design graduates face today? "Realizing that the client (who is paying for a design) will dictate most of the final product. In school it's the design student themselves and their professor, who have say over the final design. Not so in the real world," says Bernal. "Educating clients is your best defense, but even then, it doesn't always work. Sometimes, you, as a designer, will hand over projects that aren't even close to what you would have chosen – but that's how you get paid." • Do you think that new graphic design graduates have what it takes to hit the ground running in the job market? Bernal states, "I think some schools do a better job of preparing students than others. I've noticed a real lack of production skills from new designers. They are great at the ideas stage, but don't always know how to execute their own design ideas." She goes to say, "Also, if a student has taken marketing classes, it seems to help them better understand that what we're designing is actually communication." • Do you think employers view internships as valuable experience? "Absolutely. I've worked at several agencies and firms that utilized interns – many of which I was directly supervising – and we always took the responsibility very seriously." She goes on to state, "Hey – you never know when the intern you employ may be your next design/marketing genius. It also helps a young designer's resume when they can say they've interned at a prestigious agency or firm." • EXTRA: Check out Mary Alice's new blog Fiddlin' Round »

A Day in the Life of a Graphic Designer

2008-12-16T17:17:00.004-06:00

While you're considering a career in graphic design, it's best to know what you're in for and the associated rewards and burdens that go along with it. Graphic designers generate the visual presentation and marketing of goods, including websites, candy, hang tags, beer labels, and the list can go on and on. Designers must be able to work under extreme time constraints and very defined financial and design limits to produce the required result. A graphic designer must be able to combine feedback from a number of different sources (i.e., sales staff, art directors and even secretaries!) into a distinctive image; use research prepared by a marketing department and cost specifications determined by a budgeting department and produce a variety of different approaches to the product. This takes a special kind of person who can listen to comments and has a good eye for aesthetic design, a conceptual idea for color, and a solid understanding of the needs of the corporate world. Sales skills are critical if you want to see your designs accepted. Nearly all respondents listed communication skills as either second or third in importance for success in this profession. If you have good training from a reputable design school or university, you'll be able handle criticism, as well as, sell you work and idea to the most difficult client. Over time, choosing a specialty is the name of the game, either in website design, product or packaging design, advertising agency, or corporate in-house design management. When projects are under way, graphic designers can expect to work long hours brainstorming and meeting with executives to discuss ideas. In other words, be prepared to stay in long meetings most of the day, then work at night. The job is highly visible; successes and failures alike are recognized and are put on display. Individuals who are insecure about their skills or their ideas have a hard time accepting the amount of risk and rejection this career entails. However, if you can work under a good mentor, it can make all the difference in the world for you many years down the road. A career in graphic design can be an exotic one – something close to being a race car driver. But be aware, you could be driving a stock car in the middle of Missouri rather than racing to the checked flag in the Indy 500. It's all about the moves you make while you're still young. Working in a major city where design is highly revered is the best way to start; Chicago, New York, Miami, Dallas just to name a few. Texas also has a rich history of embracing design; Austin, Dallas and Houston. You must be willing to constantly change; move, change jobs and take risks are the name of the game. People who are unwilling or unable to change could find promising careers declining. Of the nearly 27,000 people who try to enter the field of graphic design each year, only about 60 percent last the first two years, and about 32 percent remain in the field at five years.

“But, I’m Just a Designer.”

2008-12-15T17:08:00.009-06:00

If you're considering a career in graphic design, you obviously have a great interest, talent and/or skill in art. However, it's important to remember that a successful career in graphic design in much more than just being talented. Unfortunately, being talented with an eye for design and color is a very small part of the career as a whole. You must start thinking in more broad strokes that just creating nifty creative things. If you only want to sit at the computer and create and, more than likely produce another persons idea, that's great. But, don't expect to get a corner office, expense paid trips for photo shoots and a six-figure income. A production artist is typically paid between $25,000 to $40,000 annually. Oh, you wanted to know more about the six-figure income? Learn public speaking. (huh?) “Ye who gets paid more, knows how to talk” Learn to SELL your ideas and design. Learn to talk the client's language. My first great mentor and creative director, Bob Leu, always said, “Sell the sizzle; not the steak!” The key word is SELL. Unless you can talk the talk, you'll be a production artist struggling to make ends meet; not that there’s anything wrong with that! You must communicate in a marketing language; get the clients to believe in you're opinion. If you can’t accomplish and respectable report with your client, the client will dictate the design to you, regardless of your opinion. If you can get a good mentor and make a commitment to learning how to speak to large groups of people, you'll get followers. Followers mean loyal clients and loyal clients mean YOU will be the all important connection between the client and the agency. The more valuable you make yourself; the more you'll be rewarded. Join the conversation! Comment below!

Preparing for the Graphic Design Interview: What Should You Bring to the Interview

2008-12-14T17:38:00.007-06:00

Bring plenty of resumes for starters. There's a couple of reasons why. First, you never know when an art director will bring in the owner or another designer for an opinion of your work. Also, even though you sent the art director a resume, you can count on the fact that they probably lost it along the way. Don't be caught unprepared. Plus, you showed you ability to be prepared in your presentation of your work! Points for you! Regardless, it's nice to be able to offer the interviewer a nice fresh clean copy if they need or want one. Have one copy handy for yourself for your own reference. You don't want someone to catch you by surprise — keep it in front of you. It just makes it easier to both be looking at the same resume and to refer to certain points and know what both parties are looking at. • Take some notes during the interview. Again, get some points for management — their free — for now! The whole interview process is a learning experience for both sides. Write down important things like hours, what they expect, wages, and career potential. Your going to get some answers to your questions, write them down. That way you won't have to ask them about it again at a later time. Have potential questions written down before the interview so you don't forget to ask them. It's easy to forget a question or two when you are in an intense situation like an interview. • Have a mini portfolio or brochure about yourself to leave behind. In most cases, I would not recommend leaving your portfolio behind unless you can pick it up he next day. Generally it's a good idea to have some sort of portfolio that you can mass distribute without asking for it back. Often you can give away CDs to employers, and then bring in a nice print portfolio that shows things off in a clean and personal way. Give the CD to the employer to keep and refer to, but take home the print portfolio once they have presented it personally at the interview. Well done graphic design print portfolios can cost a lot, so you don't want to be leaving this kind of thing in a huge pile on someone's desk.

Paying Your Dues as Graphic Designer

2008-07-30T07:20:00.002-05:00

Of the nearly 25,000 people that try to enter the field of graphic design each year, only about 60% last the first two years, and about 30% remain in the field at five years. Most graphic designers earn a four-year degree, typically in graphic design, art, art history or visual arts. Graphic designers must have talent and an understanding of the business world, including issues of finance and production, and should be familiar with computer software such as Adobe InDesign, Quark XPress, Adobe Photoshop and Illustrator. As a graphic designer, you must be able to work in a variety of media and meet deadlines, sizing limits, and financial restrictions, especially those designers who wish to work as freelance graphic designers rather than in-house salaried designers. Basic pre-professional coursework should include design, drawing, computer artwork, and specific knowledge relating to any area of specialization. Professionals must assemble a working portfolio to approach companies for work of any scale. For individuals who wish to pursue further study, more than 100 schools offer accredited graphic design programs, according to the National Association of Schools of Art and Design, and each addresses issues of the working life of the graphic designer along with issues of design. No matter what, prepare yourself for long hours over a number of years. Make sure to check out our new blog: Graphic Design Insider!

Job Search in a Tough Market

2008-05-05T20:47:00.003-05:00

There's no doubt that it's a tough job market at present. That being said, you must stand out with great leave behind materials and follow-up. Follow-up is critical to getting hired. You may be thinking that everyone is focused on your potential job, but the reality is that the interview you were just on is a very small part of an art director's day. In the current graphic design job market, you may expect to follow-up two to three times before getting a response. That does not mean making a call every other day. Be creative. Send something you hand crafted or maybe just a made-up magazine layout. Show the progression of your work. It's best to have a "just keeping in touch attitude". In the long term, you'll fair much better than if you were constantly asking for a job.

MORE Dressing for the Graphic Design Interview

2008-02-12T08:13:00.001-06:00

We need your take on this. The Graphic Design Pathfinder's blog search results have skyrocketed since last fall regarding what to wear to a graphic design interview. It seems that everyone is a bit confused and there is no rock solid answer. We need YOU to weigh in. Post your thoughts and experiences you've had. Don't forget to check out our take too! click here »

People On The Move! 11/15/07

2007-11-15T10:17:00.000-06:00

In Boston, Dmitri Kuznetsov becomes the vice president and director for Intellidyn. At Rapp Collins Worldwide in new York, Pam Bevilacque got the nod to become the new group account director on Mercedes. Angel Gambino moves to be the vice president of Bebo in London. She was formally at MTV, London. In Sweet Springs, Missouri, Joan Whitney has teamed up with MCH as the director of sales. Ben Hirby has come back to Planet Propaganda in Madison, WI as the interactive director. Kim Boyer was named president of Adamson Advertising in St. Louis, Missouri. Boyer has been a principal of the agency. Norman Berger remains as the CEO of Adamson. Barbara Hamilton has left Digitas in Boston, where she was vice president and associate creative director and joined forces with R/GA in New York, as the executive creative director. Congrats to all!

Do Some Investigating!

2007-11-02T10:11:00.000-05:00

One of the worst things the world of graphic design to happen to you is to be really excited about a job that offers the world and doesn't deliver. Just as a creative director might ask for reference, you need to ask around to find out the truth about the design firm. Is it a good place to work? Is the interviewer feeding you a line of bull? Ask more questions like, "Why did the previous designer leave?" If the interviewer replies "They just didn't out in the hours" or "They wanted to pursue another line of work", then these are red flags. Flat out call other firms and ask to talk to art directors about the firm you're considering. Obviously, your first job in the marketplace won't be perfect and it's up to you to accept some of that, but beware of getting snowed. This is a business to you as well. The size of home you will buy, the car you'll drive, the retirement investments you'll make — they are all dependent on how much income you can generate. Granted, there is something to be said for getting in on the ground floor and paying your dues. We've seen many instances where the owner takes a loyal, hard-working employee on as a partner. There is even the possibility that you could take over the business at some point or propose a buyout. Just be prepared to put in a minimum of 10 years — think in terms of decades.

On The Move!

2007-10-29T21:21:00.000-05:00

Get your resume ready! People in the Marketing & Design are on the move! There's a new executive creative director at imc2 in Dallas; Alan Schulman. He left New York-based Brand New World, which he co-founded. In St. Louis, Marketing Direct Inc. has appointed Cindy Behrens as an account director. She was with CheckMark Communications in St. Louis. In the direct mail world, David Fox was promoted from project manager to vice president of manufacturing at Valpak in Largo, Florida. R/GA in New York has a new director of data intelligence. It's Luane Kohnke from Wunderman. See more people: CLICK HERE

More Design Education Online

2007-10-25T11:29:00.001-05:00

This online bachelor's degree help you build the skills necessary to design high-quality graphic and multimedia content for the Web. The site states that will learn the latest professional tools used in vector graphics, vector graphics animation, and image processing, preparing you to work as an end-user support specialist or analyst.What I found interesting was the fact that you can earn credit for competencies developed through prior education or work experience. Of course, the faculty would have to approve it. As always, any of the resources on this page are a great way to get started finding your way into the world of graphic design.

Finding Your Design Education Online

2007-10-25T09:50:00.001-05:00

Now that we're well into the age of the Internet, there are almost endless possibilities to getting a degree online. Is this the best way to get an education? Well, maybe not the best, but at least you'll be able to explore the field of graphic design and maybe even discover another off-shoot that you may be more interested in. One site I've found is Graphic-Design-Degrees.com. It offers a selection of sites to get things started with. One of the schools it features is Capella University. The degree they offer online is a Bachelor of Science in Information Technology; Graphics and Multimedia Specialization. Interesting to say the least.

People On The Move 9/28/07

2007-09-28T08:54:00.000-05:00

G2 Branding & Design has a new chief creative officer; Leslie Singer. She was managing corporate communications efforts at 10/1 in Westport, CT. In St. Louis, Russ Angelo becomes the senior art director at Marketing Direct, Inc. Amy Simmons has been assigned to the associate publisher at Fitness magazine in New York. She was at Jane magazine in the same capacity.

2,058 New Pantone Colors

2007-09-26T10:07:00.000-05:00

If you haven't already heard, your job as a designer just got more complex. In Pantone's new 2007 catalog, they have announced that they now have 2,058 colors. One of the best innovations is the new adhesive-backed chips. The adhesive backing allows for cleaner and easier communication between clients, designers and printers. No more paper clipping the chip to the board and it ending up on some press room floor. They're printed on the same premium grade stock as the Pantone® GoeGuide™. The Pantone® Goe™ is a fully packed color system that includes more colors, adhesive-backed chips and some new innovative software. Visit pantone.com for more details.

Who “DID IT”?

2007-08-03T08:13:00.003-05:00

Within the world of graphic design where you are the employee of a large corporation or mid-size company, you're going to be facing some credibility issues. I don't mean with your credibility, I'm referring to what you're actually going to get credit for. As an employee, (and a designer) you have to except some claim to your work. department heads, the marketing department, even the outside agency will lay claim to your work. You may be in charge of of designing and directing the direct mail campaign, the capabilities brochure or the the ad campaign, but the head of marketing is really the one that "did it" — and that's what the CEO will believe. the head of marketing gave the order for the project to be done, therefore, the director of marketing owns it. It's the same assumption when you see a CEO on CNBC and the reporter applauds the CEO efforts for a great catalog, web site, ad campaign, or product design — the CEO "did it"! So, be accustom to a small "fan base" and be happy! You DID DO IT — in the eyes of your peers, your friends, your kids, your dog, and the list goes on and on!

Finding the Window of Opportunity for Your Next Graphic Design Job

2007-07-24T10:59:00.000-05:00

If you city is anything like mine, you know all the popular graphic design firms and ad agencies by name. You also, know this is where you'll be sending your first set of resumes off to. That's great. However, don't forget the up and coming agencies and design firms that may be a better fit, more forward thinking and more opportunities for advancement. The design and advertising industries changes so frequently, that it's a landscape of constant movement. For example, if the top creative director from one of the top agencies decides to go on their own and build a firm, this really changes the landscape of the agency. As a graphic designer seeking your first or second job, you now have 2 opportunities staring you in the face. One, the creative that just left may be building a staff now or in the future. And two, the popular agency they just left will be promoting or filling the position with someone new. This is a great opportunity for you to apply to both places. That's one of the reasons the Graphic Design Pathfinder announces a few marketing moves every week or so. The ever changing landscape of graphic design, advertising and marketing is your window of opportunity... opportunities that is!

Agency/Marketing Career Moves

2007-07-16T14:36:00.000-05:00

In New York, Pam Bevilacque was promoted to group account director at Rapp Collins Worldwide. Her main account will be Mercedes.David Becker is now the chief marketing officer at ExpoTV. Neil Mason moves to Syosset, NY to be the VP of sales and marketing at Direct Access. Paul Reardon moves to Orlando, FL to become the new director of lists at Teramedia. He was the database manager at R.L. Polk & Co. in Southfield, MI. People moving and taking new positions across the country create new positions, not only were they left, but possibly where they have arrived. Many times, they are charged with moving the business forward by growing it, so they may be hiring in order to do just that. Happy job hunting!

The Pathfinder recommends:
Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job

Understanding Branding

2007-07-16T14:25:00.000-05:00

A brand is a name of a company or product that seeks to differentiate itself from its competitors based upon its uniqueness. The brand differentiate and create loyalty all at the same time. A brand can be established in a logo, tagline, color and graphic elements, but it is much more than that. Your brand is closely associated with the customer or user experience associated with the brand, and it is the value gained by associating with the brand. That value can be both actual and perceived. This can be promoted by advertising and the media—you create associations and expectations based upon the brand. The brand delivers on those expectations and therefore becomes memorable and recognizable.

Why is branding so important? It's critical to a company, because, we’ve become resistant to advertising messages because of our disappointment. Branding is biggest way of conveying a value system and a set of promises behind it. The experience must be defined because it's expected and the experience must be consistent. Is branding the same as advertising and promotion? No, branding is not the same. Promotional messages contained in advertising are critical components to getting out the word about your company and its products and services. But advertising campaigns come and go – they shift and change appearance according to the specific needs of your company over time. The brand is permanent – or at least until it's time for an upgrade and update. It consistently reinforces the appropriate messages to your key audiences. Your brand is the core identity of your company. It is what appears on the bottom of your ad and represents the personality that goes to the very heart of your positioning. Your brand is bigger than any advertising, public relations or direct mail campaign you will ever do. It is the one thing that doesn't change... unless the marketing department decides to change it or the new president hates the brand or a fast talking consultant talks the idiot in charge into changing it! Know that branding changes it's shape as soon as a brand manager moves on down the road.

People On The Move

2007-07-03T14:35:00.000-05:00

In Knoxville, TN, Stacey DeHart was promoted to vice president and Scott Saulnier was promoted to senior account executive at Asen Strategic Advertising & Marketing. Lindsay Miller has left Designsensory to be an art director at Media South. The former general manager of SwagTown, Tia Spires has joined Conway Marketing as an account manager. She also owned her own company, TIA.INK. Bluegill Creative picked up Brayn H. Starmer has as a graphic designer. John Clark has joined the firm as a staff writer. He was a writer with Asen Strategic Advertising and Marketing. In Pittsburgh, PA, Desbrow & Associates' Brian Lee Campbell, executive vice president and chief creative officer, has become an equity partner in Desbrow & Associates. Campbell has been with Desbrow for almost four years and leads the firm's graphic and Web design department. Kim Randig joined the firm as senior account supervisor. Kim was the assistant vice president/communications manager with Dollar Bank, where she supervised an in-house communications and design department.

More Graphic Design Interview Tips

2007-06-21T10:45:00.000-05:00

Every creative director or principal owner is going to have a different idea of who and what style of design they are looking for. My best advice is to be versatile. Preparing is the most important thing you can do. Take each interview seriously — even if it’s something or somewhere you may not be that interested in. You have to look at the big picture here. If you’re just starting out, you may want to take a job just to get a little experience. Remember, nothing is forever. Get some experience and some work under your belt. Your next employer may be impressed with the fact that you worked at the place you didn’t really want to in the first place. When you’re starting out, think of these as stepping stones. Beware of the one fear you may have is not knowing the day-today procedures and processes of the design firm. Leave that at the door, your confidence in your work and the way you “sell” it is critical. Perhaps you can relate to comments of other new designers I know.

“I can’t remember how I created this?” Be prepared to give technical explanations about your work. What was your process of coming up with the design? What were the technical procedures you used in Photoshop, Illustrator, InDesign?

“I don’t have enough work to show?” Easy fix! Put in some extra effort here. You don’t have to actually go out and get a client. Make up a company. Brand it, design the logo, advertising campaign, brochure, etc. You can even go to the extent of showing paper samples. You’re going to find that you may enjoy and like these kinds of projects better than anything you did in school!

“I have to have this job!” Don’t appear desperate for the job. This will undermine your shield of confidence. However, do let them know you are interested.

“I suck at presenting my work!” Indeed you might! HOWEVER, you can make up for that with a few tricks and remember you will get better as you have more interviews. Here’s the trick: Speak clearly and at a volume that everyone can hear.

Links on this blog have more design interview tips and job resources! Also see: The Interview.

More Marketing & Design On The Move

2007-06-21T10:37:00.000-05:00

In Chicago, Julie Anne Lewis was hired recently at the AbelsonTaylor agency as a copywriter. Also, Jim Hampton was promoted to art production supervisor. In Largo, Florida, Heyward Whetsell is now the vice president of marketing at ValPak.

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2007-06-20T07:45:00.011-05:00

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We’re Naming Names!

2007-06-15T18:20:00.000-05:00

The Graphic Design Pathfinder has decided to start announcing names of people in the graphic design and marketing fields that are on the move in their careers. We've heard from many that knowing where to look for their first job is half the battle. Our on the move alerts will give you some insight to where people are moving, what companies they are moving to and where they're leaving (hello, job opening!). This will also serve to give you ideas of what kinds of jobs are out there. Who knows? You may take your career in a whole new direction!

Let's kick it off with Michelle Hicks. She was promoted from director of marketing & business development to vice president of marketing at Commuifax in Cranberry, PA. Bill Daniel just got named chief creative officer at Thinc 1. Thinc 1 is the new creative division of The Shepard Group in Pam Desert, CA. Jeffrey McCann joined dentsuAmerica in a newly created position as account executive handling Toyota Motor North America. He was previously at King Group advertising & public relations in Atascadero, CA. In Milwaukee, Cathy Lusty gets promoted to senior account executive at Bader Rutter & Associates.

Dressing for Interview Success in Graphic Design

2007-05-20T09:06:00.001-05:00

Dressing for success in the context of an interview for a design job presents a much different challenge for the candidate than other careers. The typical corporate interview involves a suit with a tie for men and professional suit or dress for women. The design field, how you dress and give a huge insight to principals and design directors about how you think and what kind of personality you are. In the case of design interviews, women definitely have the advantage. The line between professional and artsy is blurred. Men choices in dress are a bit more inflexible.

Do your research! If you have an interview at a super hip, cool, “rage against the machine” type firm, take more chances; no tie (they might stab you for that!), no button cuffs and a un-tucked shirt says you don’t give a damn if they like you or not. Many times, this ego ploy works great and you can be invited to second and third interviews. For women, sexy is in; you’re a power player with talent. Again, you choices in style and accessories are endless in this case. On the other hand, If you’re interviewing at a place where money is the key factor, such as a corporation or conservative ad agency, then you may go the other way. Suit and tie; you’re here for business — you’re the guy to gain the client’s trust, make the company money and get yourself rich in the process. The same goes for women.

As individuals, we all have our own sense of style, but remember this — the key to landing the job is convincing the employer that you can meet their needs and make the company money!

Make sure to check the latest post about what to wear to a graphic design interview. Click here »

It’s Interview Season!

2007-05-06T12:13:00.000-05:00

As you may be graduating this month, it's time to start thinking about the interview process. Art directors, designers, copywriters all have one thing in common: we all have to SHOW our work. The trick is, HOW we show our work. Confidence is key when it comes to an interview. Bare in mind, you're not only trying to get the job by selling yourself, but the employer is judging you on how well you present yourself. There may be a case where you'll be talking to the client directly and if the creative director is smart, this is what they want. Instead of focusing on how you used Photoshop and Illustrator to create your work, talk about how people were involved – were the results of your work well received? What was your role? Did the client profit?

Strong portfolios should display your work in its various stages. Show sketches and give your interviewer an idea of how you think – have your own philosophy. Remember when you see actors on E! being interview about how moved they were while being in the role? Well, be a little like that. Don't beg for a job, remember, YOU ARE the talent. By being confident – not cocky – you'll prove you're the best candidate fort he job.

Just FYI, if you're just starting to consider a career in graphic design, you should know that mastering the basics of Photoshop is essential. This is an affordable way to get started: http://www.learnphotoshopnow.com/start/?hop=affilst

Design Staff Management Seminar

2007-05-01T15:49:00.000-05:00

One option in the world of graphic design is management. Just like any other profession, profitable design firms or in-house creative departments require staff management. One seminar I spotted in BrandWeek recently was "Managing Creative Staff", taught by Dr. Leonard Glick, Executive Professor in the College of Business Administration at Northeastern University. Managing any employee presents significant challenges, and special challenges are encountered when managing creative staff. This seminar deals with many of the common and classic issues of managing others, and some of the specific challenges faced by those who manage designers and creative staff. Learn tools and techniques that can be used immediately to increase the effectiveness of your group. The next available seminar will be held in Chicago, IL 25-26, 2007. The seminar will be from 8:45 until 4:30 on Thursday, and from 8:45 until 12:15 on Friday. The venue for this seminar will be announced shortly. Check out dmi.org for more info.

Online Alternatives

2007-04-17T16:36:00.000-05:00

As I'm doing research on educational resources, I'm finding some interesting alternatives for gaining an education in graphic design online. One to note is The International Academy of Design and Technology. It offers programs in some of today's fastest-growing career fields. There are 11 campus locations in the United States and Canada, International Academy of Design and Technology emphasizes each student's personal, vocational, and intellectual growth. The web site states that the classes are small and personal and offer hands-on instruction. I found it interesting that they are combining design and technology in the mix. They offer a variety of programs in several design areas including: Business, Fashion, Film, Multimedia, Visual Communication, Design, Marketing. Some of the locations include Chicago, Las Vegas and Orlando. It's easy to see that they are locating the campuses in areas of extreme growth. Chicago is obvious due to it's size. Las Vegas is obvious due to the speed of growth and gaming industries. Orlando would be a popular location due to it strong tourist industry. These online alternatives are worth a look.

2007-04-16T07:43:00.000-05:00

HOW Conference Coming Soon

The HOW conference is coming up soon; June 10 through June 13 in Atlanta, GA. If you're seriously thinking about getting into graphic design, this is one of the best places to learn what really goes on behind the scenes. A few of the extras include: Pre-Conference Workshops — register early for these, since space is limited. The HOW Learning Center will be another big attraction. There will be FREE technology training from Adobe, Enfocus Software, Quark, as well as Jakprints. For those of you who have a portfolio together, there will be a portfolio review on Tuesday, June 12. The review will be divided into two sections: one for working designers and one for students and recent grads. A few workshops to note are: Managing Creatives for the First Time and Everything I Wish I Knew Before Running a Design Studio. Even if you're not "running" a studio, this may give you an insight to what really happens between clients and the studio — it also might give you some insight to how you get paid!

2007-03-29T10:43:00.000-05:00

University education vs. art school

There is no definitive answer here. That's why it's critical to understand what your graphic design goals are. You have many questions to answer. Should you have more of a marketing spin or more a studio artist/illustrator spin to your career? Do you want to be a technical expert when it comes to Adobe Photoshop and InDesign or do you just want to direct projects? Which pays more? Which can you do over the long-term of your graphic design career? Perhaps design sales or printing/direct mail will be your focus? There's a few to think about!

Keep in mind, your education dosen't have to one or the other. If you're less sure of yourself, or perhaps less of a risk taker, an overall university education may be the answer. From my personal experience, many universities have excellent design and art programs. Missouri State University, where I earned my BFA, has now expanded their program. Within the same university setting you can also explore marketing and/or a business degree. Whereas, a strictly art school format may only give you a formal art education. That's not to say a university education is better. A schools like Cranbrook and Virginia Commonwealth have world-renown programs that will propel your graphic design career faster than a state university.

I've also been doing some research on lesser known schools that may be worth investigating. The University of the Arts in Philadelphia, PA seems to have a it to offer in pure research alone. The university's degree programs provide professional preparation for a wide variety of career paths for graduates. Among the many careers in the field that students have pursued are: Art Director, Corporate Communication Designer, Design Consultant, Environmental Designer, Exhibit Designer, Identity Designer, just to name a few. One of the most appealing aspects of this university is the fact that designers and artists can be part of a single creative community. That's the BIG advantage of an art school education. Whichever direction you choose, find a program that offers a strong professional focus, close personal interaction, and outstanding resources and opportunities.

A Return to In-House

2007-03-24T18:05:00.000-05:00

A recent study came to the conclusion that in-house design departments are on the rise. There are more practicing in-house designers than agency and design firm designers, and the segment is continuing to grow. The design community is just getting around to the fact that in-house "design firms" are having more issues in gaining respect. The key issue for in-house designers is to gain the respect of peers in their organization and the business community around them. Corporate belt-tightening is having an impact on many in-house creative departments. The bottom line is they are forced to do more with fewer on staff. This, is turn, limits the amount of resources a company is willing to give an in-house group. And it typically leads to another problem of more agencies getting involved to fill the gap. There are fundamental challenges facing in-house design departments, but there is also opportunity for new graphic designers to learn more about the field.

2007-03-20T14:37:00.000-05:00

Keeping up your skills

No doubt that keeping up and advancing your graphic design career requires you to keep up your program skills. Adobe Photoshop, Adobe InDesign and Adobe Illustrator should be in your basic skill set. Creative recruiters like The Creative Group will test you on it. So where is the best place to learn and extend your design software skills? I've found 2 excellent resources. One is lynda.com. lynda.com is an award-winning provider of educational materials, including Hands-On Training™ instructional books, the Online Training Library™, CD- and DVD-based video training, and events for creative designers, instructors, students, and hobbyists. The lynda.com Online Training Library™ and CD-ROM titles include such subjects as Photoshop, Flash, Dreamweaver, Illustrator, Office, digital photography, Web design, digital video, and many others. lynda.com's all-star team of trainers and teachers provides comprehensive and unbiased movie-based training to an international membership of tens of thousands of subscribers. Lynda Weinman has been writing graphic design books for years; before technology got us to the movie-based age. This is one of the best online/hands-on training sources you can find.

The other resource is "old school". Yes, a book! Visual Quickstart Guides publish an entire library of titles including, InDesign. This is a great book by Sandee Cohen. If you're just started with InDesign, this book will be a great way to know your way around. Don't be too intimidated by the thickness. Just dive in. Peachpit Press, the publishers of Visual Quickstart Guides have books for Dreamweaver, llustrator, Excel — just about everything.

2007-03-18T08:18:00.000-05:00

The Corporate Job: Part II

If your goal is to be successful within a corporate environment AND graphic design, you're going to have play some politics — there's no doubt about it! If you think you're going to be a artist slash, rebel and succeed, you're probably going to better off somewhere else. That's not saying it's good or bad, it simply means you'll have a better life and less stress working somewhere that doesn't participate in interoffice politics. You may be great at Photoshop, InDesign, Illustrator, Quark or whatever, but you'll have to use your talents in conjunction with getting ahead in the corporate environment and furthering your career as a graphic designer and/or marketing expert. So how do you play politics? It really depends on what company you're in. Generally speaking, you want to be a bit of an actor — believe me, your co-workers, managers, etc. are ALL doing it. It's a matter of you doing as well, just to keep pace. Get on board. Agree with power players. Be there when they need you. And above all, don't go to lunch with the "wrong" people. What? Seriously. You may think who you're friends are within the workplace wouldn't matter in your success. However, it plays a part in the overall interoffice politics and it WILL have an effect on your career. Be certain, I'm not saying to turn your back on your friends, but you should be aware. The overall message here is learn to play the game better than everyone else. Just know you're always on and the game is always on.

2007-03-09T20:29:00.000-06:00

Speaking of Graphic Design in the Corporate World...

There is a great article in the February issue of Graphic Design USA by Dave Willmer, the executive director of The Creative Group. In his article, Building Confidence In Corporate Creative Departments, he talks about many creative departments not having the respect of the company. I know in my own experience, as well as other designers and directors, there were more instances of unprofessional conduct than I care to go into here. However, I wouldn't make a negative blanket comment about all corporate design departments or companies. Willmer goes on to talk about how creatives have a hard time fitting into corporate environments, due to the fact that the culture is much less individualistic than most creative people like. He stresses that a creative should understand the corporate process and understand what makes marketing managers make odd requests or have incessant changes to projects. By understanding what's driving a behavior, a creative person can step in with a possible solution. I couldn't agree more. It's critical to working in a corporate environment that you "get on board" with participating in the solution. It doesn't mean you'll be selling out your creative side. It means you'll be inventing yourself into a dynamic problem solver.

If you don't already have a subscription to Graphic Design USA, get one! They're free and they have some of the best articles and design annuals out there — real world design annuals; stuff you'll refer to everyday.

2007-03-04T19:12:00.000-06:00

The Corporate Job: Part 1

Designers often shy away from any job that entails being employed by a large corporation. It may not have the "cool factor" a smaller design firm has, but it may be more financially stable. The typical large corporation — regardless what it is can offer better benefits — vacation, 401k, stock purchase plans and better working conditions. These benefits alone — in the long-run, outweigh any "cool factor". Also, your overall salary is based on how well the company is selling whatever product they are producing. Which means, the company does not rely only on clients that need design services. Corporate design departments typically service more audiences that the public sees or is aware of. In corporate graphic design position you may be creating internal projects like displays, newsletters and employee benefits communications that are for internal use only.

Corporate designers often take a lot of heat for being "in-house". The term "in-house" refers to a situation where the "in-house" department serves only the lower-end projects and the higher-end, more creative projects go to an expensive agency. However, more and more large companies are taking advantage of forming their own in-house creative departments. This keeps the agencies from taking advantage of them and puts the designers in a position a having a vested interest in the company as a whole.

Next: The political aspects...

2007-02-25T17:44:00.000-06:00

Graphic Design News: Aquent buys American Graphics Institute

The creative marketing and staffing firm, Aquent, announced it would buy American Graphics Institute. AGI provides training and consulting services for Internet, print, video and mobile publishing. Under the terms of the deal, AGI will be renamed Aquent Graphics Institute. They will offer professional classes in Adobe software like Photoshop, InDesign and Flash. They will continue to host the Adobe Acrobat & creative conference. The financial terms of the deal were not disclosed.

The Interview

2007-02-11T20:36:00.000-06:00

Let's say you're a designer fresh out of design school or a graphic design program at a college or university. You've been sending out resumes to every design firm, advertising agency and in-house design department you can find and finally someone wants to interview YOU! Now it's show time! Job interviews allow to to showcase your personality, as well as, you work. Don't worry about the fact that all you have is student work and a logo for you're uncle's furniture repair shop. Art directors and creative directors can see if you're a good fit for their company. They can also see if your personality is a good fit. Be advised that many creative hire on a personality basis, especially when it comes to an in-house department. There is much more of a corporate culture to adhere to. If you show that you are "coachable" and have basic skills and talent, Many managers and creative directors can teach you the rest.

Prepare for all types of questions when it comes to the interview. Have stories about the projects ready. Impromptu trips down memory lane can be tough, so think through your thoughts and feelings at the time of the project beforehand. Be careful about going on autopilot during the question and answer portion of your interview. Remember to keep things fresh by varying your responses. Don't hang your hopes on one or two job interviews that don't go so great. Keep in mind, this is your opportunity to interview the employer as well. Perhaps the place you thought you wanted to work at, turns out to be your least favorite — especially when you hear that you'll be working every weekend for the entire summer. Who needs it! That doesn't mean you shouldn't pay your dues, but make sure you're getting something out of the deal — great pieces, a valuable learning experience, learning from the best, picking up contacts like photographers, printers, paper companies.

Share your enthusiasm for both your career and your feelings about the job opportunity. State your long-term goals and make sure you let them know if you're interested. Management is much more likely to hire someone who wants to be there.

2007-02-05T21:29:00.000-06:00

Super Bowl Ads 4 U?

So you want to be a designer and create those nifty Super Bowl ads like the ones you saw on last nights game; Indianapolis Colts vs. Chicago Bears. Think about a degree in marketing. The marketing minds at Anheuser-Busch topped a pair of national polls that measure the popularity of Super Bowl ads. Anheuser-Busch placed seven spots among the top 10 in the annual USA Today survey. Anheuser-Busch also took five of the top 10 slots in an online Wall Street Journal poll. CNBC called the Flomax ad to be the worst and most inappropriate they had seen since the series of SalesGenie.com ads in the first quarter. Ouch!

2007-01-21T10:26:00.000-06:00

2007 HOW Design Conference Set For Atlanta

If you're considering a career in graphic design, you should very seriously consider attending a design conference. The industry has many to offer. The two top conferences are AIGA and HOW. The annual four-day event, sponsored by HOW magazine, will take place June 10-13 in Atlanta.

The conference was first held in 1991 and continues with its original goal of helping designers better balance the creativity, business and technology aspects of their work, with the first two receiving the most attention. This year there are 49 sessions split into six tracks: Creativity & Inspiration, Design Disciplines, Business & Management, Career Development, In-House Issues, and Technology & Production.

Session topic run the gamut from Everything I Wish I Knew Before Running a Design Studio, Self-Promotion and Portfolios in the Digital Age, and Building the Perfect Portfolio, to Web Design for Print Designers and QuarkXPress Reawakened. Speakers include such well-known names Russell Brown, Chip Kidd, Steff Geissbuhler and Jim Krause.

These conferences will give you the opportunity to be rubbing elbows with the top designers in the world. However, keep in mind, these are the top people in the field, which means, they'll be great to learn from, but you'll have a lot of work in front of you to achieve what they've accomplished.

You'll get great exposure to the latest and greatest products from Adobe, Dynamic Graphics and a ton of paper samples - Mohawk, Neenah, and many others will be there totally loaded. Save room in your bags for the trip back!

For an additional fee, four-hour tours are available of Atlanta studios that create primarily print or interactive work. Free technology training from such firms as Adobe, Enfocus Software, Jakprints, Markzware and Quark is also provided in the HOW Learning Center. There are also 11 optional pre-Conference three-hour workshops devoted to such topics as Tracking the Color Trends and Adobe Indesign Deep Dive.

More information and registration is available at howconference.com

2006-05-28T12:02:00.000-05:00

What does a graphic designer do?

Many people considering a graphic design career will ask me what professional designers really do and what kind of education, training and experience does it take to make a living? Most people can name at least a few things, but the graphic design spectrum is perhaps broader than you think.

Graphic designers basically solve visual problems using text and/or graphic elements. The goal is to create something that is pleasing to the eye, gets the attention of the viewer and communicates the message that is intended. Things can't just look cool. They have to work and produce results for the client and for you.

Simply put, graphic design is the process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication. Today's graphic designers often use desktop publishing software and techniques to achieve their goals. It is the practice or profession of designing print or electronic forms of visual information, as for an advertisement, publication, or website.

So, if you have an interest in art, computers and problem solving? Graphic design might be the career path for you.

2006-05-17T21:52:00.000-05:00

The graphic design career

It seems like everyone that wants to start a career in graphic design has dreams of mastering Adobe software, going on exotic photo shoots and creating award-winning designs that will catapult them to graphic design stardom. It's only after they find a job in this highly competitive field, do they sadly realize most of their time is burdened with account management, conflict resolution and compromising their design talent to meet the client's needs. If you’re in this position now, this information will perhaps give you an idea of what you can do to extend and expand your current career. For those that are just in the beginning stages of considering a career in graphic design, the information provided here will give you a good idea if you want to continue down that path.

Rather than just discussing theoretical ideals about how to start a career in graphic design and getting fulfillment form it, this blog is intended to help individuals that are considering a career in graphic design to think more broadly about the field in terms of happiness, fulfillment, growth and income. I'll tackle the vast differences between work environments, as well as rewards and sacrifices; advantages and disadvantages from my own experiences and perspective. If you're considering a career in graphic design, NOW is the time to consider what it will be like in the real working world. Knowing real world scenarios will not only give you the advantage of not being disillusioned by your career, but will give you an advantage in growing your career into something more satisfying and profitable in the future.