On The Move!
Get your resume ready! People in the Marketing & Design are on the move! There's a new executive creative director at imc2 in Dallas; Alan Schulman. He left New York-based Brand New World, which he co-founded. In St. Louis, Marketing Direct Inc. has appointed Cindy Behrens as an account director. She was with CheckMark Communications in St. Louis. In the direct mail world, David Fox was promoted from project manager to vice president of manufacturing at Valpak in Largo, Florida. R/GA in New York has a new director of data intelligence. It's Luane Kohnke from Wunderman. See more people: CLICK HERE
While you're considering a career in graphic design, it's best to know what you're in for and the associated rewards and burdens that go along with it. Graphic designers generate the visual presentation and marketing of goods, including websites, candy, hang tags, beer labels, and the list can go on and on. Designers must be able to work under extreme time constraints and very defined financial and design limits to produce the required result.
A recent study came to the conclusion that in-house design departments are on the rise. There are more practicing in-house designers than agency and design firm designers, and the segment is continuing to grow. The design community is just getting around to the fact that in-house "design firms" are having more issues in gaining respect. The key issue for in-house designers is to gain the respect of peers in their organization and the business community around them.
One of the best ways to show that you're interested in a position, is to ask questions. It not only shows you're curious to learn more, but you're also weighing your options. It doesn't make you seem as desperate and you're more in control — or at least that's what you want the employer to think. We're not saying overplay your hand here, but in the end it will come down to money and you need to be worth in. Some obvious questions might be "What are the top three skills you are looking for in a designer?" Guess what? They are going to tip you off to everything YOU need to know. Then, you can address their needs by playing up your experiences. If you don't have much experience to date, try to link specific projects you've worked on; even if it's in school. Remember, the person interviewing is most likely the owner or a partner of the design firm so this is a business to them. If it's a corporate setting, think more in terms of them needing someone that shows up on time, etc. Also see